On Pure Craft vs. Learned Craft

 "In this country, though, there is a tendency to regard any kind of writing—especially the writing of poetry—as a game of style. I have known many poets here who have written well—very fine stuff—with delicate moods and so on—but if you talk with them, the only thing they tell you is smutty stories or they speak of politics in the way that everybody does, so that really their writing turns out to be kind of sideshow. They had learned writing in the way that a man might learn to play chess or to play bridge. They were not really poets or writers at all. It was a trick they had learned, and they had learned it thoroughly. They had the whole thing at their finger ends. But most of them—except four or five, I should say—seemed to think of life as having nothing poetic or mysterious about it. They take things for granted. They know that when they have to write, then, well, they have to suddenly become rather sad or ironic."

—Jorge Luis Borges